Selling Effectively To SMEs

One of the great market potential offerings of SaaS to software companies is be able to sell Enterprise Class solutions to much broader market segments than was previously possible. Selling effectively to the SME sector requires your company to examine; 

• The Optimal Segmentation of the Market between Field Sales and an SME Hub
• A Location Strategy for the Hub
• The Critical Business Functions to be Located in the Hub
• Integrated Marketing Strategies that work for SMEs
• A profile for each Functional Employee
• SaaS Processes that ensure quality and rigor in Telemarketing and Sales
• How best to Manage Renewals & Attrition for Smaller Companies
• Systems that Support the SaaS Processes
• Key Best Practice Metrics that allow the Hub to be evaluated in a SaaS World
• Training Plans to on-board the Employees