The traditional software model is dead. Cloud Computing/Software-as-a-Service(SaaS) is a reality that has swept the software industry.

Cloud Computing exploits the scale and ubiquity of the Internet to deliver services to the business user. All of the IT infrastructure (Servers, Networking, Operating System, Database, Applications, etc.) exist in ‘the cloud’ to be exploited by developers and end users. The Cloud can offer significant benefits through ‘infrastructure in the Cloud’, but to restrict it to this would be to limit its enormous potential.

• Organisation is a Software Company that wants to evolve to a SaaS model
• Company is a Software Start-up in the SaaS space
• SaaS offering has been successful but you want to understand the European Market
• Unable to sell SaaS to SME Companies effectively